Director of Marketing & PR, Germany
Job Opening in Berlin, Salary Negotiable. GAC Motor Europe is establishing the marketing and public relations function for its German national sales company. This role requires building and overseeing this department from the ground up. Key responsibilities include developing marketing and PR strategies for the German market, shaping and managing brand image, preparing annual and quarterly marketing plans while controlling budgets, coordinating media placement and digital marketing, and executing PR communications, crisis management, and experiential events such as test drives and auto shows. Candidates must hold a university degree in marketing, business administration, or communications, possess at least ten years of experience in marketing and PR (automotive industry background preferred), have experience in building and managing marketing teams, and be familiar with the German automotive media landscape. Fluency in German is required.
广汽汽车欧洲公司正为其德国国家销售公司组建市场与公关职能，本职位需要从零搭建并统筹这一部门。主要职责包括制定德国市场的营销与公关策略、塑造和管理品牌形象、编制年度与季度营销计划并控制预算、统筹媒体投放与数字营销，以及开展公关传播、危机沟通和试驾、车展等体验活动。候选人需具备营销、工商管理或传播相关专业的大学学历，至少十年市场与公关经验，汽车行业背景优先，并有组建和管理营销团队的经验，熟悉德国汽车媒体生态。语言方面要求德语流利及以上水平，并需英语流利。 公司介绍: 汇总留学生校招信息。